Bringing Cape Cod’s Quintessential Experience to Life
In the world of vacation rentals, standing out requires more than just a portfolio of properties. Making a unique mark requires a personal element: a passion for the local community, a commitment to surpassing clients’ expectations, and an understanding of what makes a destination unique and special. For Luke Chapman, the founder of Del Mar Vacations, that personal element is key. His mission is to create a luxurious and authentic Cape Cod vacation for travelers while ensuring that homeowners can enjoy a stress-free rental experience.
A Journey Rooted in Service, Strategy, and Community
In the garage of Luke’s Orleans, MA home, Del Mar Vacations began as a humble operation. With an MBA from Dartmouth, a background in the Marines, and experience as a rower at UMass Amherst, Luke’s leadership and entrepreneurial drive have roots in military discipline and strategic thinking.
What began as a small venture to provide high-end vacation homes for Cape Cod visitors has since evolved into a thriving business that manages nearly 400 properties and employs over 100 people, most of whom live and work on Cape Cod.
A Different Approach to Vacation Rentals
Del Mar Vacations is not just another rental service. Its commitment to both homeowners and guests makes it a person-first operation, and sets it apart from competitors. Unlike the commission-based structures of traditional vacation rental companies, Luke’s business model guarantees property owners a monthly rental income. That’s promised through the company’s hands-on approach to property management. They cover everything from maintenance to landscaping to concierge services for guests—meaning homeowners can relax and trust that their properties will be taken care of.
Guests and travelers also enjoy the benefits of that stellar service. Whether a homeowner is looking to maximize rental income or a traveler is planning a personalized, luxury getaway, Del Mar Vacations ensures peace of mind for both parties.
"Unlike traditional services, we handle all aspects of property care, ensuring that homeowners don’t have to lift a finger," says Luke. "And for guests, we provide a seamless experience—from booking to checkout—with exceptional service every step of the way."
Because of their comprehensive, five-star service, Del Mar Vacations has grown exponentially. Since its beginnings in 2018, the company has expanded its portfolio by over 300% and driven a 550% increase in revenue. But Luke’s vision isn’t solely about scaling operations. It's also about maintaining a high standard of quality and staying connected to the community.
Supporting the Local Economy and Community
Cape Cod's natural beauty and charm have long made it a sought-after destination for vacationers, but Luke understands that its success is deeply tied to the well-being of its local community. Del Mar Vacations is committed to supporting the Cape through its Live & Work Cape Cod Initiative, a fund dedicated to creating attainable housing on the Cape. The initiative has garnered support from nearly 100 local businesses and is a testament to the company's dedication to addressing the region’s housing crisis. That echoes the company’s mission not just to provide the best homes for guests, but to help guests enjoy all the experiences that make the Cape special.
Luke’s commitment to the community extends beyond business—he is passionate about giving back. After a tragic fire destroyed the Brazilian Resource Center in Hyannis, Del Mar Vacations made a substantial donation to help rebuild the organization, further underscoring the company’s role as a key player in both local philanthropy and economic development.
“We’re all about building a strong, sustainable future for Cape Cod,” says Luke. “By supporting local causes and helping to create job opportunities, we aim to ensure the Cape remains a thriving place for generations to come.”
A Vision for the Future
As Del Mar Vacations looks ahead, Luke’s commitment to community, quality, and continued growth remain steadfast. The company plans to break ground on a new office and warehouse space in 2025 to accommodate its expanding team and operations. Luke’s portfolio of properties continues to grow, and along with it, so does his focus on creating new opportunities for local residents, particularly veterans, who make up a significant portion of Del Mar’s workforce.
“My time in the Marines taught me a lot about leadership and the importance of teamwork,” says Luke. “I’m proud to offer veterans a chance to thrive here, both within our company and the broader community.”
The Cape Cod Experience: A Unique Blend of Serenity and Sophistication
Cape Cod isn’t just another vacation spot for Luke. He values its natural beauty, rich history, and vibrant local culture. There’s something for everyone in the region, which makes it such an enticing destination for guests. Its charming villages, pristine beaches, and more lend themselves to ideal itineraries for guests looking for a relaxing retreat or an adventurous exploration. This unique blend of serenity and sophistication is what makes Del Mar Vacations’ properties the perfect choice for discerning travelers.
"Helping guests discover the charm of Cape Cod is incredibly rewarding," Luke says. "Whether it's a couple enjoying a quiet weekend in Provincetown or a family gathering on the shores of Chatham, we make sure every stay feels truly special."
What makes operating a luxury rental company on Cape Cod so distinct is the opportunity to offer guests a lifestyle that’s at once authentic and exclusive. "Cape Cod is about more than just a getaway," Luke reflects. "It’s about immersing yourself in a place that feels timeless, yet still full of new experiences to discover."
Looking Ahead: A Legacy Built on Service and Innovation
Luke Chapman’s journey from corporate executive to successful entrepreneur is a story of vision, perseverance, and a commitment to making a difference. Through Del Mar Vacations, he’s not just providing top-tier vacation rentals—he’s building a business that contributes meaningfully to the local community while maintaining a sharp focus on delivering exceptional service to both homeowners and guests.
With its unwavering commitment to excellence and community, Del Mar Vacations has set a new standard in the Cape Cod vacation rental market—and with Luke at the helm, the company is poised for continued success in the years to come.
For more information, visit Del Mar Vacations or follow them on social media!
Instagram: @staydelmar
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