Show Up, Feel Good, Live Better: Inside Cycle Town Studio, the South Shore’s Heartbeat of Community and Connection

For both new riders and loyal regulars, stepping into Cycle Town Studio in Hingham is like entering a new world of fitness  — one built around music, movement, and a powerful sense of belonging. Serving  the greater South Shore area, Cycle Town isn’t just a boutique fitness destination. It’s a new approach to fitness altogether: providing more than a workout, but a chance to connect with and uplift one another.  

“We want to make your day, your week, your life… better,” says Monica Mancuso, Head of Operations at Cycle Town. Whether you’re pedaling along  to the latest Beyoncé song or pushing yourself to new limits alongside friends, the aim is simple: you leave feeling better than when you walked in.

That mission has been the guiding force since the very beginning. Cycle Town was founded by the late Kristen Grossman, who saw a need for joyful, communal movement in a fitness landscape that often felt too small and too sleepy.

“Kristen felt strongly that Hingham — and the entire South Shore — deserved more,” Monica shares. “More sharing and more connection. More pushing past limits and celebrating those wins together.”

And that is exactly what Cycle Town offers. Every 50‑minute rhythm-based cycling class is an invitation to shut out the noise of the outside world and be fully present — surrounded by a supportive team and a welcoming community that calls itself the Cycle Town Army. That community feeling creates   an environment that functions  less like a gym and more like a big, energetic family.

“Our workout is incredible,” Monica says, “but the friendships are irreplaceable.”

Though exercise is a key form of self-care, that caring and human-centered  mindset extends beyond the bike. Cycle Town is deeply rooted in local partnerships and causes — hosting fundraisers for South Shore school teams and charities, gifting rides and prizes for local auctions, and teaming up with brands like lululemon Derby Street for special initiatives.

And when Cycle Town faced one of its most difficult chapters, the loss of its visionary founder, Kristen Grossman, the studio and its surrounding community showed up for one another in a major way. With the support of the South Shore,  the team and riders rallied together to keep Cycle Town thriving.

“That loss was our biggest obstacle,” says Monica. “But Kristen built an incredibly strong foundation — a team and a business structure that allowed us to navigate the grief with grace. The way our community came together is a testament to her leadership.”

And the future looks bright. Cycle Town is carefully expanding  its instructor team — selectively choosing new additions to maintain the highest teaching standard — and looking ahead to exciting new offerings like outdoor rides as well as more collaborations with local organizations.

“We don’t rush the process,” Monica emphasizes. “We want to make sure every team member is as committed to the podium as they are to their own personal balance. That way we can continue to offer exceptional classes without compromising what matters most.”

When asked what she loves most about the South Shore, Monica’s answer is immediate and heartfelt:

“The South Shore is incredible. It’s a worldwide vacation destination with small-town vibes,” she says. “Every town is steeped in its own charm and history, full of entrepreneurs and creators who make this area feel alive. It’s impossible not to feel at home here.”

And that feeling of home is exactly what Cycle Town hopes to offer every rider who clips in — a place to celebrate themselves, their health, and their connections to one another.

If you’re looking to make the most of your day, boost your mood, and join a passionate, welcoming fitness community, Cycle Town Studio is ready for you.

Visit Cycle Town Studio

Located at 35 Pond Park Road, Hingham, MA

Website: www.cycletownstudio.com

Instagram: @cycletownstudio

Facebook: Cycle Town

Join the Army — show up, feel good, and live better.

Find Your Rhythm at Beat Bar

An NYC-inspired cycling studio turns sweat into community on the South Shore

A Vision Set to Music

Walk through Beat Bar’s glass doors and the outside world fades: neon accents energize  low lighting, sub-bass vibrates through polished concrete, and a subtle scent of eucalyptus hangs in the air. It’s the kind of atmosphere more often found in SoHo than in the suburbs, but founders—and sisters—Ju-Young Williamson and Jessica Main insist that was exactly the point.

“Music is the language we all speak,” says Williamson, who spent seven years teaching cycling in Boston before bringing that big-city buzz back home. Ju-Young, being a former native of NYC, wanted to bring its vibrant energy to south shore. “I wanted riders to feel something visceral the moment the first down-beat hits.”

 The idea to develop a city-inspired cycling studio came to life  five years ago during a late-night chat in their Duxbury kitchen. By dawn, Williamson had mocked up a logo on scrap paper; today, that same graphic glows behind the instructors’ riser like a badge of intention—proof that passion, planning, and a few gutsy leaps can turn sketches into brick-and-mortar success.

More Than Just a Workout

Beat Bar’s 45- and 60-minute rides are deliberately theatrical (and they’re beloved by cyclists for that reason). Rows of Stages™ bikes face a runway-style podium where instructors deliver full-body choreography, doing  tap-backs and push-ups, and haloing hand weights in sync with the soundtrack. Between sprints, riders are cued to close their eyes, and breathe to the beat, and as Williamson often reminds them over the mic to drop whatever story isn’t serving them. 

That mind-body connection  is intentional. “We program every class like a set list,” explains Main, a former business manager who knows her way around all of the moving parts that go into running a company. “There’s a build, a release, and a finale. People come for the burn, but they leave on a mental high.”

At Beat Bar, community is more important than competition.  Regulars celebrate each other’s milestones and motivations comes from other riders’ positive attitudes as much as the instructors’ encouraging words.

The Beat Bar Difference

While boutique cycling studios are no longer rarities, Beat Bar stands out for its philosophy and attention to detail. Despite the chic, modern, urban-inspired atmosphere, the studio isn’t intimidating; in fact, it’s just the opposite. Newcomers receive one-on-one guidance to ensure proper bike fit and form, with an emphasis on riding strong and safely. The goal isn’t just to break a sweat—it’s to build confidence and skill with every pedal stroke.

Equally special  is the studio’s musical backbone. Every class playlist is handcrafted by the instructor, blending genres and tempos to take riders on a journey. From dance-floor anthems to unexpected acoustic drops, the music is more than background noise—it’s the heartbeat of the ride.

Perhaps most importantly, Beat Bar is grounded in inclusivity. Riders of all backgrounds, identities, and fitness levels are welcomed with intention. “If you want to move, we’ll make space for you,” says Main. “That’s the promise.”

Rooted in the South Shore

Though inspired by the aesthetics and pace of New York City, Beat Bar’s foundation is distinctly local. Ju-Young and Jessica have spent upwards of a decade on the South Shore. They’ve built their business on values that resonate deeply with them: family, resilience, and showing up for your community.

“This is where we learned how to take care of each other,” says Main. “So it means everything to create something that gives back to the community that shaped us.”

Even as the studio grows in popularity, the sisters are committed to keeping it personal. From remembering your name after one class to offering support through life’s ups and downs, Beat Bar is more than a fitness space—it’s a place to belong.

Looking to the Future

As  momentum builds, Ju-Young and Jessica are focused on the future, but not at the expense of their founding ethos. Their next steps are all about deepening the studio’s impact: expanding class offerings, introducing community events, and continuing to foster an environment where every rider feels seen, supported, and strong.

“Our five-year goal isn’t about franchising,” Williamson says. “It’s about helping more people find strength, joy, and connection—one ride at a time.”

5 Ways to Join the Movement

1. Book Your First Ride
   Visit beatbarcyclingstudio.com to view class times and reserve your spot.

2. Follow the Vibe
   Get a glimpse inside the studio on Instagram: @beatbarcycling.

3. Show Up for Yourself
   Whether you’re a total beginner or a cycling regular, Beat Bar’s instructors will meet you where you are—and take you further.

4. Celebrate Milestones
   Ride 50, ride 100, ride through your hardest week yet—Beat Bar celebrates progress in every form.

5. Find Your People
   This isn’t just about cycling. It’s about connecting—with music, with movement, and with a community that wants to see you win.

Beat Bar

Website: beatbarcyclingstudio.com

Facebook: Beat Bar Cycling

Instagram: @beatbarcycling

Clip in. Turn up. Find your rhythm—right here on the South Shore.

Elevating Tennis and Wellness

In the fast-paced world of digital innovation, where every app claims to offer something unique, it can be refreshing to encounter a platform that truly stands out. Enter 40 Love Mind Set, a groundbreaking app blending individual strategic tennis tactics with holistic wellness.. Founded by the dynamic duo Alli Barnes and Jaime Sullivan, this South Shore-based company is poised to revolutionize how tennis enthusiasts approach their game — and their lives.

Empowering Tennis Enthusiasts

At the heart of 40 Love Mind Set lies a simple yet powerful mission: to empower tennis enthusiasts to easily elevate their game and enhance their overall joy. Unlike traditional tennis apps that focus solely on skill improvement, 40 Love Mind Set takes a holistic approach, integrating mental conditioning, physical resilience, and personalized opponent and self-tracking and growth. Because thriving as an athlete isn’t just about hitting the perfect serve; it's about fostering a mindset of growth, resilience, fulfillment, and well-being both on and off the court.

The Journey Begins

The inspiration behind 40 Love Mind Set is deeply rooted in the founders' passion for wellness, and tennis and the transformative power of combining the two. Alli and Jaime's personal journeys with sports, connectivity, and wellness paved the way for an app that goes beyond improving one's game to promoting a holistic lifestyle. Their vision is clear: to create an innovative space where individuals are motivated to pursue personal growth and well-being, regardless of their skill level.

Innovative Offerings

40 Love Mind Set is blazing a trail through the tennis growth landscape with its innovative and extensive (yet user-friendly) interface. The app offers a comprehensive suite of features, including mindset journaling, goal setting, opponent tracking, and mind-blowing professional wellness and tennis instant advice 24/7. But what truly sets it apart is its data-driven insights. By instantly analyzing data from journal entries, opponent tracking, and wellness activities, the app provides personalized recommendations to help users improve their game and enhance their overall well-being.

Evolution and Goals

Since its inception, 40 Love Mind Set has evolved to meet the needs of its users. From professionally-trained AI-driven recommendations to voice-activated journaling, the app continues to push the boundaries of what's possible in tennis training and wellness. Looking ahead, the founders have ambitious goals for the next one, three, and five years, including expanding globally, deepening personalized offerings, and becoming industry leaders in tennis growth.

Community Engagement

40 Love Mind Set isn't just about improving individual performance; it's also about giving back to the local community. The founders are committed to partnering with local organizations to offer workshops, clinics, and sponsorships that promote tennis engagement and well-being. By creating local job opportunities and supporting events and tournaments, they hope to foster a vibrant tennis community that benefits everyone.

A South Shore Story

At its core, 40 Love Mind Set is a product of the founders' love for tennis and wellness, and their deep connection to the South Shore community. Born and raised in the area, Alli and Jaime are proud to call it home. Their app isn't just a reflection of their passion for the sport; it's a testament to their commitment to keep showing up as the best self for their friendship, family, and community around them.

Looking Ahead

As 40 Love Mind Set prepares to launch on Thursday, May 30th, the founders are excited about the journey ahead. With a solid foundation, a passionate team, and a commitment to personal growth, mental health, and community engagement, they're ready to make a lasting impact on the world of tennis and wellness. Whether you're a seasoned pro or just starting out, 40 Love Mind Set invites you to join their movement and embark on a journey of growth, resilience, and joy.

In a world where digital distractions abound, 40 Love Mind Set is a refreshing reminder that technology is meant to enhance our quality of life and bring us closer together. So grab your racket, download the app, and get ready to elevate your game—and your life—with 40 Love Mind Set. Www.40lovemindset.com

Photos: Delta Di Photography